Landing Propiedades
Institutional brochures, branding and marketing collateral
Landing Propiedades Corporate identity applied to advertising and promotional material, letterheads, mailing, street signs. Landing is renowned for its expertise in residential, commercial, corporate and industrial real estate developments, retail sales and appraisals.
THE CHALLENGE
Design identity and marketing communication for this leading real estate firm in Buenos Aires. Stationary and brochures for their corporate headquarters, ad value to their business image and identity, work in two of their most important residential development projects in the Greater Buenos Aires area, which have become major landmarks in their respective markets and propelled their firm’s growth over the past decade.
THE SOLUTION
Designing and crafting signs, stationary and brochures, creating a visual identity system to build familiarity and recognition over all the pieces. We adjusted color palettes, typography, and all imagery, from photography to illustration, grids and graphics to associate them with the brand, beyond the logo.