Harvard Business Publishing
Brochures & Marketing Collateral
Brochures and User's guide for Latin American Case Consortium members who participate in the process of translation and usage of HBP material as part of this intellectual capital network.
THE CHALLENGE
Develop brochures and guides with clear instructions and terms of usage for users along Latin America in three different languages, English Spanish and Portuguese.
THE SOLUTION
Designing and crafting brochures and guides, creating a visual identity system to build familiarity and recognition over all the pieces, according to the company standards. We adjusted color palettes, typography, grids and graphics to associate them with HBP's brand guides.